The Collins dictionary defines ‘Sustainability’ as ‘Avoidance of the depletion of natural resources in order to maintain an ecological balance.’

In other words, not using more natural resources than the planet can naturally replace, and not producing anything that the planet can’t naturally reabsorb.

The linear model currently employed by the fashion industry of ‘take, make, dispose’, is at odds with this concept of sustainably.

What is ‘Sustainable’ fashion?

‘Sustainable’ fashion refers to garments that have been made in a way that is mindful of the many environmental issues the fashion industry touches upon.

What is Yaakov doing to help?

All our newest range including all Sneaker tees, Tracksuits and Sweatshirts are made from vegan approved Organic Cotton.

Our Presentation bags are not only re-usable with zip lock top but also recycle-able.